Your personal branding photography session is far more than having your picture or headshot taken. As a small business owner, you’re the heart and soul of your brand. Your goal is to find a photographer to help you capture who you are and what you do in a way that feels authentic, approachable, and fun. Here are the five types of photos you can look forward to during your personal branding photography session:
1. Lifestyle Images: Show Off What You Love
Your small business isn’t just about the work—it’s about the person behind it. That’s why your personal branding session should include lifestyle photos that show off your personality and interests. Whether it’s you relaxing with your favorite book, sipping coffee at your favorite café, or enjoying downtime with your family, these images make your brand relatable and unique.
These lifestyle moments help your customers connect with the real you and bring an authentic, fun vibe to your brand.
2. Candids of You Working in Your Element
As a small business owner, you wear a lot of hats so your personal branding photos should capture what it’s like to work with you! Capture you in action—whether that’s staging a therapy session, cutting up fresh ingredients to highlight food as therapy, or preparing your workspace for the day.
These candid, behind-the-scenes images help potential clients see the passion and expertise you bring to your small business, building trust and connection.
3. Close-Up Details: Highlighting the Essentials
Your small business has its own unique story, and sometimes the details tell it best. You'll want photographs of the tools, products, or personal touches that are central to what you do.
For example, if you’re a florist, your photos should showcase your stunning arrangements. If you love video games as a way to relax, your favorite console can be part of the session. Sell essential oils? Let’s highlight those calming little bottles. Wrap and sell books? Your photos should make those beautiful packages shine. These detail shots add variety to your content and give your brand even more depth.
4. Polished Portraits: The Friendly Professional
Every small business owner needs polished portraits that showcase both professionalism and personality. These aren’t just any headshots—they’re a chance to highlight your fun, approachable side. Whether it’s through a confident smile or a candid laugh, the photos should capture a look that shows your potential clients why they’ll love working with you.
From LinkedIn-worthy images to vibrant photos for social media, these portraits will help you make a lasting impression.
5. Details: Telling Your Brand's Story Through Details
Detail shots are perfect for small business owners who want to showcase their brand with creativity. These top-down shots feature carefully styled items that tell your story. Whether it’s a florist’s vibrant blooms, a stationer’s paper designs, or a health coach’s tools for wellness, flat lays add a polished, artistic touch to your brand’s visuals. They’re perfect for websites, social media, and marketing materials.
Bonus: Every Session Includes HEADSHOTS!!!
Yup! You heard it here first, you'll get headshots! Remember, headshots are mostly just the shoulders up. They are great for your social media profile photos, newsletters, speaking engagements, etc.
